overview

Project Overview

Medallion Rug Gallery, a premium luxury rug retailer, approached us with a complex challenge: merge two separate websites—one for showcasing products and another for purchasing—into a unified, performance-optimized WordPress/WooCommerce platform. With over 3,000 products and a need for personalized sales flows, this project was as technical as it was visual.

The Challenge

01

Two disconnected websites causing confusion in user journey

02

Over 3,000 rugs to migrate, optimize, and filter effectively

03

High-resolution media and slow speeds impacting mobile experience

04

No unified checkout or direct purchase flow for collectibles

05

SEO and admin workflows were outdated and inefficient

Our Solution

See how we've helped these businesses transform their online presence and achieve remarkable results.

Full CMS Migration + UI/UX Overhaul

  • Rebuilt the site from a custom PHP setup into WordPress
  • Created a cohesive experience with modern design, consistent branding, and responsive layouts
  • Built 20+ page templates including custom layouts for interior design, collections, and educational blog content

Unified Product Gallery + Purchase Flow

  • Merged two websites into one intuitive, WooCommerce-powered platform
  • Enabled visitors to view, filter, favorite, and request pricing—all in one place
  • Created a hybrid eCommerce model where collectible rugs, prompt a 'Request Price' flow, and other rugs are buyable directly

Advanced Filtering & Product Structure

  • Integrated a powerful frontend filter based on 13+ product attributes (style, size, weave, foundation, condition, etc.)
  • Developed custom taxonomies and backend management tools for bulk uploads and edits
  • Built a wishlist system for logged-in users to save favorites

Performance Optimization + SEO Strategy

  • Compressed high-resolution images without sacrificing quality
  • Applied Google Core Web Vitals best practices for speed
  • Enabled full metadata and structured data control via the admin dashboard

Custom 'Request for Price' Workflow

  • No prices shown for premium collectible rugs
  • Users submit request forms, admin receives instant alert, custom invoice sent securely via payment link
  • Seamlessly blends storytelling, luxury presentation, and conversion strategy

Execution Process

  • Brand + UX audit and stakeholder interviews
  • Wireframes and mockups across mobile and desktop
  • Full CMS + data migration with no downtime
  • Testing: filter logic, responsiveness, and multi-device checkout
  • Launch + free 1-month support and ongoing monthly maintenance

The Results

  • Unified Experience: Customers can now explore and buy rugs in one streamlined journey
  • +40% Faster Load Times with optimized galleries and images
  • Improved Inventory Management: Easier product control, edits, and bulk uploads for 3,000+ items
  • Boosted Conversion Confidence: 'Request for Price' model led to increased inquiries on premium listings
  • Enhanced Mobile UX resulting in reduced bounce rates and longer session durations

Call to Action

Looking to elevate your product listings with detailed, cinematic 3D visuals? Let’s bring your product to life in 3D.

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