overview

Project Overview

Bare Naked Bakery came to us with a mission: modernize their online store and offer a more personalized shopping experience. Their old site was static, hard to navigate, and lacked the ability for customers to customize products—a critical feature for a bakery offering personalized cakes and treats.

The Challenge

01

Outdated, cluttered Shopify theme

02

Poor mobile responsiveness

03

No product customization options

04

Customers had to rely on phone calls or notes for special requests

05

Low engagement and high bounce rate

Our Solution

See how we've helped these businesses transform their online presence and achieve remarkable results.

Complete UX Overhaul

  • Introduced a clean, modern layout inspired by top DTC bakery brands
  • Improved navigation for quick product discovery
  • Optimized for mobile and tablet responsiveness
  • Added clear CTAs and focused messaging

Custom Product Customizer Integration

  • Built a visual product customizer allowing users to build cakes and cupcakes with options for flavors, toppings, colors, and sizes
  • Enabled real-time preview of customizations
  • Added personalized notes directly in the order flow

Key Features

  • Interactive Customizer: Built using Kickflip/Zakeke, tailored to bakery products
  • Improved Checkout Flow: Fewer steps, clearer cart and shipping logic
  • CMS Flexibility: Easy for the bakery team to update products, prices, and promotions

The Results

  • +38% Increase in Time on Site
  • +22% Lift in Average Order Value
  • +45% Increase in Custom Cake Orders
  • Mobile bounce rate dropped by 30%
Case Study Result

Call to Action

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